Shipping to 50+ countries
WhiteningBright
Company

OEM / ODM / Private Label Services

Our private-label production scope, from formula to packaging.

We support three engagement models for private-label oral care production. The right model depends on how much of the formulation, packaging and regulatory work the buyer wants to control versus delegate to the factory.

Packaging and assembly workstation, Shenzhen facility
Packaging and assembly workstation - primary and secondary packaging combined in one cell.
240+In-house formulas
No MOQFlexible pilots
72 hSample turnaround
15-25 dProduction lead time

Engagement models

The same factory floor produces under all three models. The differences below describe scope of work and where decisions are made, not production quality or capacity.

OEMODMPrivate Label
FormulationBuyer-suppliedSelect from our 240+ portfolioCo-developed to brand positioning
Packaging designBuyer-supplied artworkCustomize our templatesCreated with buyer (3 design rounds)
Regulatory workBuyer's responsibilityWe supply standard documentsWe handle destination-market compliance
Typical buyerBrand with existing formula seeking capacityDistributor or retailer adding a SKU lineFirst-time brand owners and clinics
Time to first shipment15-25 days from approved artwork20-30 days from spec lock30-45 days from kickoff

Scope of work - Private Label

The Private Label engagement is the broadest of the three. Below is the work delivered within a single production order, not as a separate service line.

  1. Formulation match

    Active system selection (PAP, CP, HP, peroxide-free) calibrated to the destination market's regulatory ceiling and the brand's positioning - mass, premium, clinical, sensitive, vegan.

  2. Primary & secondary packaging

    Container selection, label design, carton design and insert literature. Three rounds of design revision are included before production lock.

  3. Regulatory artwork

    Ingredient lists, warning copy, dosing instructions and storage requirements formatted to destination-market language and font-size minimums. Compliance is verified against the target regulator's checklist before printing.

  4. Identification and traceability

    EAN/UPC barcoding, batch/lot codes, expiry dates and serialization (for markets that require it) applied at the fill line.

  5. Logistics handoff

    Carton dimensions, pallet specifications and master shipping documents prepared to the format the buyer's freight forwarder requires.

R&D formulation work
R&D - formulation calibration.
Production line, gel filling
Fill line - gel and applicator pen filling.
Cartoning and secondary packaging
Cartoning - secondary packaging and labeling.

Regulatory and compliance support

The factory holds plant-level QMS certifications (ISO 13485, ISO 22716, BSCI, SEDEX) and prepares product-level documentation against the regulator of the destination market. See the quality page for the complete certification register and audit cadence.

Destination marketDocumentation supplied
United StatesFDA establishment registration support, MoCRA cosmetic facility listing, MSDS, Certificate of Analysis
European UnionCPNP cosmetic notification, CPSR (Cosmetic Product Safety Report), CE marking for accelerator devices
United KingdomSCPN cosmetic notification, UKCA marking
GCC regionSFDA product registration, Halal certification on request
Australia / New ZealandNICNAS / AICIS chemical registration

Project timeline - typical Private Label run

  1. Day 0-2 � Discovery

    Initial spec call, NDA execution (template available), sample shipment scope agreed.

  2. Day 2-5 � Quote & samples

    Formulation samples couriered. Pricing and tooling cost summary issued in parallel.

  3. Day 5-10 � Approval

    Sample evaluation feedback gathered. Formulation tweaks (if any) issued in a second sample round.

  4. Day 10-15 � Artwork lock

    Packaging design rounds complete. Print-ready files approved and tooling cut.

  5. Day 15-35 � Production

    Filling, packaging, in-line QC and pre-shipment inspection. Master cartons palletized and labeled to freight requirements.

  6. Day 35-40 � Shipping

    Documents (CoA, MSDS, packing list, commercial invoice) transmitted. FOB Shenzhen or DDP to destination as agreed.

NDA and IP. Formulations supplied by the buyer remain the buyer's intellectual property. We sign mutual NDAs at the discovery stage and do not reuse buyer-supplied formulations for other accounts.

Request manufacturing information

Specifications, pricing, lead times — typical response within one business day.

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