We support three engagement models for private-label oral care production. The right model depends on how much of the formulation, packaging and regulatory work the buyer wants to control versus delegate to the factory.
Engagement models
The same factory floor produces under all three models. The differences below describe scope of work and where decisions are made, not production quality or capacity.
| OEM | ODM | Private Label | |
|---|---|---|---|
| Formulation | Buyer-supplied | Select from our 240+ portfolio | Co-developed to brand positioning |
| Packaging design | Buyer-supplied artwork | Customize our templates | Created with buyer (3 design rounds) |
| Regulatory work | Buyer's responsibility | We supply standard documents | We handle destination-market compliance |
| Typical buyer | Brand with existing formula seeking capacity | Distributor or retailer adding a SKU line | First-time brand owners and clinics |
| Time to first shipment | 15-25 days from approved artwork | 20-30 days from spec lock | 30-45 days from kickoff |
Scope of work - Private Label
The Private Label engagement is the broadest of the three. Below is the work delivered within a single production order, not as a separate service line.
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Formulation match
Active system selection (PAP, CP, HP, peroxide-free) calibrated to the destination market's regulatory ceiling and the brand's positioning - mass, premium, clinical, sensitive, vegan.
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Primary & secondary packaging
Container selection, label design, carton design and insert literature. Three rounds of design revision are included before production lock.
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Regulatory artwork
Ingredient lists, warning copy, dosing instructions and storage requirements formatted to destination-market language and font-size minimums. Compliance is verified against the target regulator's checklist before printing.
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Identification and traceability
EAN/UPC barcoding, batch/lot codes, expiry dates and serialization (for markets that require it) applied at the fill line.
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Logistics handoff
Carton dimensions, pallet specifications and master shipping documents prepared to the format the buyer's freight forwarder requires.
Regulatory and compliance support
The factory holds plant-level QMS certifications (ISO 13485, ISO 22716, BSCI, SEDEX) and prepares product-level documentation against the regulator of the destination market. See the quality page for the complete certification register and audit cadence.
| Destination market | Documentation supplied |
|---|---|
| United States | FDA establishment registration support, MoCRA cosmetic facility listing, MSDS, Certificate of Analysis |
| European Union | CPNP cosmetic notification, CPSR (Cosmetic Product Safety Report), CE marking for accelerator devices |
| United Kingdom | SCPN cosmetic notification, UKCA marking |
| GCC region | SFDA product registration, Halal certification on request |
| Australia / New Zealand | NICNAS / AICIS chemical registration |
Project timeline - typical Private Label run
Day 0-2 � Discovery
Initial spec call, NDA execution (template available), sample shipment scope agreed.
Day 2-5 � Quote & samples
Formulation samples couriered. Pricing and tooling cost summary issued in parallel.
Day 5-10 � Approval
Sample evaluation feedback gathered. Formulation tweaks (if any) issued in a second sample round.
Day 10-15 � Artwork lock
Packaging design rounds complete. Print-ready files approved and tooling cut.
Day 15-35 � Production
Filling, packaging, in-line QC and pre-shipment inspection. Master cartons palletized and labeled to freight requirements.
Day 35-40 � Shipping
Documents (CoA, MSDS, packing list, commercial invoice) transmitted. FOB Shenzhen or DDP to destination as agreed.
Request manufacturing information
Specifications, pricing, lead times — typical response within one business day.